Ronaldo stars in anti-dandruff ad, looks like a pillock
Gone are the days when megastars could appear in daft advertising campaigns around the world and get away with it.
It's 2014, and the internet sees EVERYTHING.
Case in point - this completely ridiculous ad for anti-dandruff shampoo starring Real Madrid marksman Cristiano Ronaldo in some kind of futuristic pinball battle against giant balls apparently representing clusters of dead scalp skin (which helpfully have 'dandruff' written on them in big blue letters).
Oh Ronaldo. Scarleh for ye.
We'd love to have been at the pitch meeting for this one.
"You're a soccer ball star, right? So why don't we fire big balls of dandruff at you so you can 'clear' them? Get it? CLEAR them?
*Waits silently for large suitcase of money to be placed on table.
In fairness, Ronaldo's been up to some dodgy promo work now that the World Cup is over, such as this inexplicable moment from a Japanese game show:
Roll on the start of the football season, for the sake of this poor man's dignity.
