Shoppers warned to buy before branded merchandise sells out

Shoppers after branded merchandise are being warned that time is running out to get their hands on the goods they're looking for ahead of Christmas.
Today's expected to be a busy shopping day across the country and retailers will be hoping for a surge in sales - which have been up and down this month.
"If you're looking for brands - shop early and shop soon, a lot of product is running out," said chief executive of Retail Excellence Ireland, David Fitzsimons.
"I tried myself to buy an iPhone4 today and unfortunately I couldn't
"Brands are going quickly, but in fashion there's exceptional value, because of the mild winter we've had to date."