Victoria Beckham has reportedly fallen out with the owners of her favourite clothes shop.
It is thought the Spice Girl believes Hertfordshire boutique Tarts is using her name to attract publicity.
She has apparently boycotted the store along with mother Jackie and sister Louise but shop owner Brenda Gawen said Victoria wanted money for the free publicity.
Mrs Gawen said: "She's just so greedy. We would give her free clothes and discounts all the time. She was really, really rude and she was swearing."
She claimed Victoria is now considering opening up a rival boutique called Tarts II with sister Louise.