Three years ago the rights were sold for a combined total of £3.018bn, an average of £6.53m per game.

Sky has almost doubled its investment to retain five of seven packages, including the new Friday night slot, with the Premier League set to net around £113,000 a minute from domestic television revenue.

Chief executive Scudamore believes the Premier League is as much loved across the globe as the BBC and the Royal Family, asserting the competition’s right to sell to the highest bidder despite the astronomical sums.

“To my core, I believe this is a success story,” said Scudamore. “And I believe it’s a great UK export, it attracts a whole lot of positive feelings about the UK.

“If you go and do any international survey, things like the Premier League, the BBC, the Queen: they are things that people feel are good about the UK.

“Our own Prime Minister is quite happy to travel the world and talk about what a good thing the Premier League is.

“And we’re proud that our clubs and the league is looked at in that way.

“If you had your house and you were about to sell it tomorrow you would probably want to sell it for as much as someone was willing to pay for it.

“We have an asset here, clearly it’s an asset that people value, and we’ve marketed it in a way and put it up for sale and people have paid what they’ve paid for it.”

Sky will pay £4.176bn for the lion’s share of the rights including the coveted Sunday evening slot, while BT Sport will pay £960m. BT Sport will have the Saturday evening package, however, instead of the Saturday lunchtime slot.

Boss Scudamore admitted Premier League bosses felt the meteoric rise in revenues would prove unsustainable the last time rights were sold, in 2012.

The Premier League will spend the majority of 2015 selling the competition’s new global television rights, and the overall revenue could spiral beyond £8bn.

The League remains confident this latest rights deal will not be derailed by Virgin Media’s ongoing complaint with broadcast regulator Ofcom.