Ireland's top brand remains Coca-Cola for ninth year
Coca-Cola remains the top brand in Ireland for the ninth year in a row.
The survey carried out by Checkout magazine places Avonmore in second place followed closely by Brennans in third.
Steve Wynne Jones of Checkout says Coca-Cola's branding techniques have been really clever:
"I think in this country particularly, Coca-Cola has been very good at positioning itself as a social brand," said Steve Wynne Jones of Checkout.
"We have the new 'share a coke' campaign where we have people looking for their names in supermarket [and] convenience store fridges. It's a really clever campaign in terms of lifting the brand ideals, reinforcing what Coca-cola stands for - as a real powerhouse that means something to people."
