Peter Jones claims Simon Cowell is like his “surrogate brother”.
The entrepreneur star of ‘Dragon’s Den’ said he and ‘The X Factor’ star bond over the fact they have both lost big in business, but overcome their difficulties to become multi-millionaires.
He told Britain’s Closer magazine: “Simon's like a surrogate brother to me. We both know what it's like to lose everything and have to move back in with our parents.”
He jokingly added: “The only difference is that I'm six years younger and much better looking than him.”
Peter, 43, also said the pair both have houses in Los Angeles’ exclusive Beverley Hills district and often spent time together.
The businessman - who has a long-term partner, Tara Capp - also said he plays matchmaker for Simon when they go out.
He added: "When girls come on to me, I say: 'Sorry, I'm taken' and point them in Simon's direction instead.