Bargain-hunting increases due to downturn

A new survey highlights how Irish shoppers are making their euro stretch further in the downturn.

A new survey highlights how Irish shoppers are making their euro stretch further in the downturn.

The study from An Bord Bia shows the average household now spends €600 less a year on groceries than two years ago.

Cheaper cuts of meat, more own-brand products, and special offers are also featuring more often on Irish shopping lists.

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