Jordan 'Queen' of celebrity scents
Celebrity perfumes will make up 40% of all fine fragrances sold at a high street chain this Christmas, a retailer predicts.
Superdrug says the growing popularity of scents endorsed by famous faces has boosted their share of the perfume market by 65% compared to last December.
Jordan, whose real name is Katie Price, is the best-selling celebrity perfume at the chain this month followed by singer Christina Aguilera.
Superdrug last month dropped scents by Naomi Campbell and Cindy Crawford due to poor sales.
However, supermodels’ perfumes launched last year and will only be available in Superdrug while remaining stocks last. The perfumes are still available elsewhere.
The chain currently sells more than 4,000 bottles of celebrity fragrances every day.
Superdrug fragrance buyer Matt Twigg said: “This year has seen such strong launches that the celebrity fragrance aisle has become a crowded market.”
:: These are the top 10 celebrity fragrances at Superdrug as of this month:
1. Stunning by Katie Price (Jordan)
2. Christina Aguilera by Christina Aguilera
3. Curious by Britney Spears
4. Sweet Darling by Kylie
5. Kate Moss by Kate Moss
6. Kelly Brook by Kelly Brook
7. M by Mariah Carey
8. Lovely by Sarah Jessica Parker
9. Intimately Her by Victoria Beckham
10. Intimately Him, by David Beckham
