'Farting cow' anti-smoking ad pulled after complaints
An anti-smoking advert in the US featuring the sound of farting cows has been taken off the air after complaints.
The advert compared cigarette-smoking to inhaling methane gas. It was aimed at 12 to 17-year-olds.
New Mexico's Department Of Health received around 10 complaints that the ad was in poor taste.
The campaign includes other adverts on radio, TV and billboards which will continue until August.
Jeri Uhlmansiek, from the Albuquerque advertising agency responsible for the campaign, said: "The goal is very simple: we want kids to stop smoking, or not to start. You have to talk to them in their language."
