Currys PC World owner Dixons Carphone said it is overhauling its store management structure, with the shake-up seeing it create a “flatter management structure” as it adapts to increasing online sales.
Dixons Carphone said it will remove retail manager, assistant manager and team leader roles, introducing new sales manager, customer experience manager and operational excellence manager positions in stores.
The group said it will also create opportunities for staff to join its ShopLive personal shopping service, where customers are advised by sales staff from home via video-link.
It comes months after the technology retailer announced plans to shut all 531 of its standalone Carphone Warehouse mobile phone stores in the UK, with the loss of 2,900 jobs.
Dixons Carphone’s chief operating officer Mark Allsop said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers.
“This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.
“Sadly, this proposal means we have now entered into consultation with some of our store colleagues.
“This was not an easy decision and we’ll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise.”
