Revenues at the Dublin-based international HQ for the operator of Facebook and Instagram last year surged by 20 per cent to €69.75 billion in a record performance for the business.
New accounts show that on the back of the average weekly revenues of €1.34 billion for 2023, pre-tax profits at the Irish arm of social media giant, Meta Platforms Ireland Ltd increased by 6 per cent from €1.75bn to €1.85bn.
The revenues recorded by the Dublin-based unit account for 54.5 per cent of the US-headquartered Meta’s global revenues of $134.9 billion (€128bn) for 2023.
The directors for the Irish arm state that the company "has continued to grow during the year. Substantially all revenue is generated from advertising”.
They state that the revenue increase “was attributable to growth in advertising revenue from third-party customers generated by displaying ad products on Facebook, Instagram, Messenger, and third-party mobile applications”.
Last year, Meta Platforms Ireland - led by Cork native, Ms Anne O’Leary after her formal appointment in June 2024 - officially opened its new international HQ at Ballsbridge.
The firm recorded a post-tax profit of €1.56 billion for 2023 after incurring a corporation tax charge of €288.48 million.
The accounts disclose that during the year, the company paid a dividend of €900 million to parent company, Facebook International Operations Ltd.
The €900 million dividend was down sharply on the €3.7 billion dividend paid out in 2022.
In a post-balance sheet event, the directors disclose that in March 2024, they approved a further dividend of €600 million to Facebook International Operations Ltd.
Numbers employed by Meta Platforms Ireland last year fell by 491 to 2,171 and the directors state that it “recorded severance expenses for impacted employees of €40.4 million”.
The severance fund works out at an average redundancy payout of €82,281 for the 491 ex-employees.
The 2023 severance payout follows €22.5 million paid out under the same heading in 2022.
In 2022, Meta axed around 350 roles at its Irish base and in May of last year Meta announced another round of jobs losses where up to 490 jobs were expected to be cut here.
The directors state that the reduction in headcount “formed part of measures to pursue greater efficiency and to realign business and strategic priorities”.
Staff costs increased marginally from €518.48 million to €524.8 million that included the severance payout.
A breakdown of the roles show 767 employed in operations, 587 in administration, 486 in sales and marketing and 331 in engineering.
Pay to directors increased by €800,000 to €2.7 million along with €6.6 million under long term incentive schemes benefits.
A note states that other director payments in connection with retirement from office amounted to €800,000.
Profits were hit at the company after Meta Platforms Ireland Ltd set aside an additional €143.7 million provision for potential regulatory fines - which was down sharply on the additional €1.43 billion set aside in 2022.
The firm had €4.17 beillion set aside to deal with potential regulatory fines at the year's end after €613.5 million was utilised during the year.
A note attached to the accounts states in 2024, the European Commission has opened formal proceedings against the company to assess Facebook and Instagram’s compliance with various articles of the EU Digital Services Act.
Furthermore, the Consumer Protection Cooperation (CPC) Network sent a letter to the company regarding compliance with EU consumer law and the notes states that “it is too early to determine with any reasonable accuracy impacts to the company for these matters”.
