US star Kim Kardashian has embraced the spirit of “Brat summer”, opting for British singer Charli XCX to front her shapewear brand’s new campaign.
Charli XCX features in a series of photographs showing her carefree spirit, stripping down into a sporty look while posing in the rain – donning a combination of Skims’ new cotton collection launching on August 21st.
“Skims empowers people to feel confident in their own skin, which is the essence of brat,” the singer said.
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Since the release of her album, social media has been gripped by the “Brat summer” trend – which the singer previously said can include “a pack of cigs and a Bic lighter, and a strappy white top with no bra”.
Charli XCX – real name Charlotte Aitchison – explained in a TikTok that Brat describes “that girl, who is a little messy and likes to party and maybe says some dumb things sometimes”.
For the campaign, shot by Petra Collins, Charli XCX wears a cotton rib tank and loose boxer short, alongside a cotton rib split neck bralette and boxer in marble stripe, Skims said.
The music star joins a list of famous faces who have modelled for Kardashian’s brand, including Sabrina Carpenter, Lana Del Rey, Nelly Furtado, Cardi B, Kim Cattrall and Usher.
