Drinkaware is encouraging adults to consider undertaking Dry January – a month-long challenge to go alcohol-free and reassess drinking habits.
The national independent charity working to prevent and reduce alcohol misuse said that, as the New Year approaches, it is also emphasising the importance of safe driving around the New Year’s Eve celebrations.
Recent data provides insights into the role that alcohol plays in social experiences, the charity said, with its 2024 Barometer Report showing that the percentage of adults who drink to make social gatherings more fun has increased from 34 per cent in 2023 to 42 per cent in 2024.
Drinkaware said this suggests that alcohol plays an increasing role in adults socialising and connecting with others.
As well as this, 37 per cent of adults now agree they would like to drink alcohol less often. Among those who would like to drink less often, 23 per cent cite alcohol-free periods such as Dry January as a helpful tool and technique for moderating drinking.
With fewer social events in January, Dry January offers a timely opportunity to reset drinking habits and enjoy a fresh start, avoiding situations where alcohol may be the focus, Drinkaware said.
For those looking to take part in Dry January, Drinkaware has provided tips to stay on track throughout the month:
- Set clear goals: Write down your reasons for participating, whether to improve your health, save money, or feel more energised;
- Reimagine socialising: Opt for alcohol-free social events, like walks, cinema outings, or coffee catch-ups with friends;
- Challenge yourself: Step out of your comfort zone and challenge yourself by attending events without drinking alcohol. Whether it's a theatre performance, a comedy club, or a live music gig, you can fully immerse yourself in the experience and enjoy the energy of the crowd without the need for a drink;
- Don’t be hard on yourself: If you slip up, don’t be discouraged. Every alcohol-free day is a success;
- Consider alternative beverages: Try alcohol-free options like mocktails, sparkling water, or non-alcoholic beer. Having various enjoyable drinks on hand can help you feel less tempted and make the experience more fun;
- Make it a lifestyle: If Dry January is helping you, consider continuing some of the positive habits beyond the month. For example, choose certain days a week or month to remain alcohol-free or reduce your overall intake.
Chief executive of Drinkaware, Dearbhla O'Brien, said: “Dry January offers a valuable opportunity for adults to redefine their relationship with alcohol, improve their physical and mental health, and build long-lasting habits for the year ahead.
"We know that the first month of the year can be difficult for some people, which is why Drinkaware offers practical resources and support to help participants stay on track. As always, our priority is to reduce the harm caused by alcohol misuse, particularly when it comes to the risks of drink driving.”
