The Dublin Society for Prevention of Cruelty to Animals (DSPCA) is urging animal lovers to consider adopting black dogs and cats, as they often face significantly longer adoption times.
Commonly referred to as 'Black Dog and Cat Syndrome', dark-coated animals can spend up to four times longer in shelters compared to their lighter-coated counterparts, the animal welfare charity said.
This is due to a combination of superstition, aesthetics and social media trends. Corporate sponsors of the animal shelter, Lottoland, have come onboard to help DSPCA highlight this campaign in advance of Halloween.
DSPCA has said the reasons for delayed adoptions of black cats and dogs are:
- Superstition: Historically, black cats have been linked to myths of bad luck and witchcraft. While these beliefs have less influence today, they may still deter some potential adopters;
- Aesthetics and photography: Black animals can be harder to photograph, making them less likely to stand out in a shelter environment or on social media. In a world where photos often drive decisions, this can negatively impact adoption rates;
- Negative stereotypes: Black dogs, in particular, have been unfairly portrayed in media and literature as dangerous or intimidating, reinforcing harmful biases.
DSPCA spokesperson, Suzanne McGovern, said: “If you’re adopting a pet remember a dog or cat of any colour can fit into your lifestyle. In a shelter environment, black animals can sometimes be harder to see in dimmed lighting or crowded spaces, making them less likely to catch the eye of visitors interested in adopting.
"Dogs or cats with lighter or more colourful coats can stand out more. Many of our darker animals, especially the older and quieter ones, have wonderful, gentle personalities.
"All animals should be judged for their unique character and not just their appearance, so we would urge people to look beyond superstitions and aesthetics as you might just miss out on your new best friend! However, regardless of coat colour, our message in the DSPCA remains adopt don't shop."
Vice president of global corporate affairs for Lottoland, Laura Pearson, said “We are urging people to support this worthy campaign by visiting their website www.dspca.ie where they will find so many beautiful pets who would bring so much joy and company to families and singletons of all ages.”
