Dublin Town, the group responsible for installing the Christmas lights, issued a statement today that the sign will be returned to Grafton Street following its relocation to Wicklow Street last Christmas.
The sign was replaced with 'Welcome to Grafton Quarter' last year, which proved to be an unpopular choice with shoppers and business owners during the Christmas season.
Last year, Dublin Town defended the decision to swap out the Irish-language sign, prompting Dublin City Council chief executive, Owen Keegan to say he would prefer for the traditional sign to be returned to Grafton Street.
Commenting on the decision, a statement on behalf of Dublin Town read: “Shopping and socialising in the city centre of Dublin under the iconic Christmas lights is a key Christmas memory for many.
“2020 has been an extremely difficult year for Dublin city centre businesses. Dublin Town has shared that experience with its members and will be unable to provide new Christmas lights on some streets as it would have wished.
"However, it will erect lights on 26 city centre streets including on Grafton and Henry/Mary Streets and many more.”
This comes as shoppers have been urged to start their festive shopping early this year as Covid-19 restrictions may impact on consumers ability to shop for gifts nearer to the festive period.
