JW Anderson, Simone Rocha, Sinead O’Dwyer: Irish designers light up new fashion exhibition

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Jw Anderson, Simone Rocha, Sinead O’dwyer: Irish Designers Light Up New Fashion Exhibition
An inside shot of The Design Museum
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By Prudence Wade, PA

Jonathan Anderson is “one of the masters of the luxury universe”, a fashion curator has said, as his designs appear in a new exhibition.

Rebel: 30 Years of London Fashion tracks three decades of the British Fashion Council’s NewGen programme, which has supported over 300 young designers since its inception.

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Irish and Northern Irish talent has benefitted from the scheme over the years, including JW Anderson, Simone Rocha and Sinead O’Dwyer.

The show features designs from Magherafelt-born Anderson’s controversial 2013 menswear collection.

Jonathan Anderson
Jonathan Anderson’s work features in the new exhibition (Danny Lawson/PA)

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It featured men wearing micro ruffled shorts, which guest curator and BFC ambassador for emerging talent, Sarah Mower, told the PA news agency “really set off the tabloids”.

She said: “He was redefining what gender is and making a statement that clothes have no gender.”

When Anderson was recently asked about the tabloid reaction to this collection, Mower said: “His response was, ‘Fashion isn’t meant to make sense in the moment – we’re designing for the future’.”

While the collection might have scandalised the press, Anderson was welcomed into the upper echelons of fashion – in the same year, he was named as the new creative director of luxury Spanish fashion house Loewe.

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Outfits by JW Anderson feature in the Design Museum's new fashion exhibition
JW Anderson courted controversy by putting men in short frilly shorts on the runway (James Manning/PA)

“He is one of the masters of the luxury universe, and you can see this radicalism in his work,” Mower said.

Dublin-born Simone Rocha is another household name who was part of the NewGen scheme, and an example of her work is on show at the Design Museum.

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Mower particularly notes her “global reach”, crediting this to the fact she has a Chinese father and Irish mother.

“I have colleagues in New York, I have friends from all around the world in fashion – and they know her. She has a lot of fans,” Mower said.

“She came up with this very radical femininity, which was tomboyish and feminine.”

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Simone Rocha's designs at the Design Museum
Simone Rocha’s designs mix masculine and feminine elements (James Manning/PA)

The outfit that features in the exhibition is classic Simone Rocha: it mixes textures with a lace skirt and fluffy bodice, and clashes masculine and feminine together with the ethereal fabrics and a sharp collar detailing.

Designs from Dublin-born Sinead O’Dwyer are also in the exhibition. Seen as one of the rising stars in fashion, she’s part of the current NewGen cohort.

“She has evolved a radical way of dressing,” Mower said.

O’Dwyer is known for championing larger bodies in her work – and plus-size designs feature in the exhibition.

Mower said O’Dwyer noticed clothes were designed on a size six mannequin and then scaled up for bigger sizes, which doesn’t necessarily fit curvier bodies properly – so she has developed a new and progressive way of pattern cutting, to fit larger bodies perfectly.

Her aesthetic is colourful, joyous and boundary-pushing – with figure-hugging silhouettes and racy cut-outs.

Rebel: 30 Years of London Fashion sponsored by Alexander McQueen opens at the Design Museum in London on September 16th and will run until February 11th, 2024.

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