The national minimum wage is no longer fit for purpose and should be replaced according to a trade union.
The claim has been made by the Mandate trade union ahead of the publication of its 'Smoke and Mirrors' report.
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It puts a spotlight on the pay of retail workers and shows nearly two-thirds are taking home below €451 per week.
Gerry Light from Mandate said instead of a minimum wage there should be a cost of living wage.
Mr Light said: "Clearly when you do the calculations it's [minimum wage] not fit for purpose. We're calling in the research [for] an hourly rate of pay of somewhere near €14 per hour.
"That's not far off the newly revised national living wage, that's only one important part of the jigsaw... this is all about weekly earnings."