TV licence fee renewals dropped 27 per cent in the first week of July, according to new figures.
It marks a significant fall off in licence fee revenue in the wake of three weeks of controversy at RTÉ.
Figures released to Fine Gael TD Brendan Griffin show a 27 per cent drop in licence fee renewals for the first week in July as the controversy around payments to Ryan Tubridy emerged.
Some 3,428 fewer households renewed their licence fee when compared with the same time last year.
There was also a significant fall off in new licence fee sales, which were down almost 40 per cent on the previous year.
June saw a more modest decline in total licence fee sales of a little over 2 per cent, with much of the drama playing out in July.
The figures mean a combined fall in licence fee revenue through June and the first week of July of almost €934,000.
Taoiseach Leo Varadkar has urged people to continue to pay their licence fee, pointing out it supports independent productions as well as RTÉ.
However, ministers fear the decrease in revenue seen in the first week of July will be replicated through the rest of the month.
RTÉ has previously estimated it loses €65 million a year to licence fee evasion, which had stood at 15 per cent prior to the recent controversy.