Discover the Brazilian billionaires’ hideaway with a surprising wealth of riches

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Discover The Brazilian Billionaires’ Hideaway With A Surprising Wealth Of Riches
Built by gold, Paraty is a gateway to the Atlantic Forest – one of the South American country’s greatest assets
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By Sarah Marshall, PA

Seeking shelter from a tropical rain shower, I hunker – unsuccessfully – beneath a sprawling jucara palm. Although it provides refuge for up to 62 species, today its feather-thin fronds do little to shield me from the heavy drops.

But the native Brazilian tree champions in many other ways, biologist and guide Samiris Freire assures me on a walk through an agroforest in southwest Brazil. Unlike single stem palms, its edible inner core can be harvested multiple times, while its purple fruits are packed with more antioxidants than superfood acai.

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Weird and wonderful ingredients are constantly being discovered in this South American country. But now appreciation of Brazil’s natural riches is extending beyond the Amazon rainforest to focus on neighbouring biomes.

Fazenda Bananal (Fazenda Bananal/PA)
Fazenda Bananal (Fazenda Bananal/PA)

In 2019, the regions of Paraty and Ilha Grande, set midway between major cities Rio and Sao Paulo, were awarded Unesco status for their culture and biodiversity.

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A 20-minute drive inland from Paraty, former 17th century sugar cane plantation Fazenda Bananal is one of several ecotourism projects aiming to open visitors’ eyes to the area’s beauty and educate communicates about protecting it for generations to come.

A large portion of the 180-hectare farm, purchased and restored by billionaire Jose Roberto Marinho, vice president of the Globo media group and an active philanthropist, is dedicated to agroforestry – the trending practice of bridging a gap between agriculture and forestry by cultivating vegetables, fruits and trees on the same land.

Atlantic Forest, Serra da Bocaina National Park (Alamy/PA)
Atlantic Forest, Serra da Bocaina National Park (Alamy/PA)

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In contrast to the threat of soya bean monoculture that’s responsible for destroying vast swathes of Brazil’s natural habitat, it champions biodiversity, preserves forests, and provides a more affordable food source for communities.

Although it teems with as many endemic plants and animals as the Amazon, the Atlantic Forest is woefully overlooked, complains Samiris. Largely because an alarming 90 per cent of the tree cover, which once blanketed eastern Brazil, has been lost since the 16th century when the Portuguese arrived.

A Brazilian tanager (Alamy/PA)
A Brazilian tanager (Alamy/PA)

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What remains, however, is impressive and still worth saving.

Walking along a short trail curving around the back of the property, I crane my head to see dozens of bromeliads trailing from treetops. On several occasions I catch glimpses of the Brazilian tanager as his vermilion breast feathers flash like sparks from a fire in the deep, dark canopy.

Later, I’m shown camera trap footage of crab-eating foxes, agoutis, lesser anteaters and even the rare jaguarundi – an elusive, slender wild cat native to the Americas.

As Samaris rightly points out: “It’s just like the sea – there’s still so much unknown.”

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Historic town Paraty (Alamy/PA)
Historic town, Paraty (Alamy/PA)

Ironically, the sea has always played an important role in this region.

Originally inhabited by indigenous Guaianas Indians, Paraty (meaning ‘river of fish’ in the local language) was commandeered by Portuguese explorers in 1597. It rose to prominence almost 100 years later, after becoming a pivotal point in the Rota do Ouro, transporting gold from Minas Gerais and shipping it to Rio and onward to Europe.

Red pillars marking the route still line corkscrew mountain roads into the museum piece port town, where – despite a tumultuous past of rising and falling fortunes, with sugar, coffee and slaves subsequently traded – many of the original pastel-hued stone buildings still exist.

Another throwback from the past is the town’s intentional flooding.


When I arrive at 5pm, a high tide has transformed Party into a mini Venice. Ornate metal pineapples decorating facades – once a symbol of wealth – are reflected alongside towering palms in glassy pools, giving the impression this tropical colonial showpiece is floating on water.

Buildings were constructed slightly lower than sea level, with concave streets to allow water to flow in and sanitise the town, explains local guide Priscila Albernaz Maciel from Paraty Tours. Quite literally, it was a mega means of flushing the toilet.

Although the history of Portuguese presence is well documented, it’s much harder to find evidence of the indigenous and African communities who played an important – and tragic – role in Paraty’s past.

But as the sun disappears, leaving a whisper of mountain folds on the horizon, the town transforms into an outdoor art fair, with local artisans from a nearby quilombo – a community from the African diaspora – selling woven baskets. Their wares are a window into a culture tourists too often inadvertently overlook.

Paraty at night (Sarah Marshall/PA)

Paraty at night (Sarah Marshall/PA)

Once a centre of trade and commerce, Paraty now nurtures more creative talents.

In the 1970s, film stars, artists and musicians rediscovered the town, converting buildings into cafes, restaurants, bars and boutique hotels. But a wealthier set, who have moved in more recently, hole up in private homes around the bay.

Strolling past heaving party vessels moored up along the jetty, I step aboard Latitude, a former fishing boat skippered by sailing veteran Andre Soares.

During our five-hour day trip along the coastline of the Serra da Bocaina National Park, I explore secret bays backed by mountains smothered with broccoli florets of jungle, and weave through islands owned by Brazil’s ever-increasing number of billionaires.

At Jurumirim, I swim through jade-green waters, watching turtles surface for air in the mangroves, and rest on an empty beach strewn with pink hibiscus flowers. On hilltops above me, where crumbling forts once defended the coastline from invading, gold-hungry pirates, several well-preened gentlemen are playing golf.

Paddling around the coastline of Paraty (Alamy/PA)
Paddling around the coastline of Paraty (Alamy/PA)

Before heading back to town, we drop anchor outside a private island, where a wealthy philanthropist has been granted a government licence to breed a population of highly endangered golden lion tamarin monkeys.

As frigate birds soar like arrows overhead, the palm-sized, ginger-maned creatures, which once widely roamed the Atlantic Forest, scamper into view.

Sitting silently, I daren’t breathe for fear of scaring them away. Worth more than any precious metals, they are a poignant indication of where Paraty’s future fortunes lie.

Where to stay?

The pool at Pousada Literaria (Pousada Literaria/PA)
The pool at Pousada Literaria (Pousada Literaria/PA)

Located in the historic centre of Paraty, restored boutique hotel Pousada Literaria has a million stories to tell – many stored in the pages of books displayed in every room. The official host for the city’s annual literary festival (usually held in July), the 25-room property is owned by Jose Roberto Marinho, also responsible for Fazenda Bananal.

Cheeses from the farm are served at breakfast, either around the heated pool or in the library. Stick around for dinner at the Quintal das Letras restaurant, serving a high-end farm-to-table menu.

An excellent base for exploring the town, the hotel can also arrange boat trips to the national park. Visit pousadaliteraria.com.br

Where to eat?

Food served at Fazenda Bananal (Fazenda Bananal/PA)
Food served at Fazenda Bananal (Fazenda Bananal/PA)

Taking advantage of ingredients grown in their agroforests, Fazenda Bananal serve a seasonal menu of intriguing dishes featuring charred bananas, mashed yucca and baked heart of palm. It’s the perfect place for a crash course in the excellent and unusual gastronomy that helped Paraty earn Unesco status three years ago.

In the historic centre, Pupu’s – founded by a celebrity chef – is the place to dabble in seafood. Offbeat interpretations of sushi rolls, poke bowls and ceviche are served by tattooed waiters to tables dotted around a hip, plant-strewn terrace.

Where to drink?


Co-owned by Sandi Adamiu, one of Paraty’s most colourful characters, equally exuberant cocktail bar Apothekario attracts a fashionable, creative crowd. Order a Jorge Amado – a cocktail created in honour of the great Brazilian writer, made with Gabriela, a local liqueur of cinnamon and cloves infused in cachaca. A gallery selling prints of 18th and 19th century lithographs depicting animals and plants found in the Atlantic Forest stirs excitement for hikes into the park.

How to plan your trip

Cox & Kings offers a seven-night trip to Paraty from £2,599 (€3,077) for two sharing. Includes flights, transfers, a guide and accommodation at the Pousada Literária de Paraty staying in a suite on a B&B basis.

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