Guinness have launched their own version of non-alcoholic beer with Guinness 0.0.
They said to create Guinness 0.0, the St James’s Gate brewers start by brewing Guinness exactly as they always have, using the same natural ingredients; water, barley, hops and yeast; before gently removing the alcohol through a cold filtration method
The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character.
The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness.
Speaking about today's launch, Gráinne Wafer, global brand director said:
“This is an exceptional day for Guinness, as we finally reveal Guinness 0.0. The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100 per cent Guinness but 0 per cent alcohol.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that."
Low-calorie option
Meanwhile, Aisling Ryan, innovation brewer at St James’s Gate said "Guinness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four year development process for Guinness 0.0."
They also called it a low-calorie option for those choosing to moderate, with only 16 calories per 100ml. This means a standard can of it contains 80 calories.
The new beer will be rolled out in Great Britain and Ireland and will be available in 500 ml can format in off-licences and supermarkets from November 2020 for around €6 for a four-pack.
The announcement follows the current trend of other major drinks companies like Heineken creating non-acholic alternatives with Heineken 0.0.
It is also not the first time that Guinness have diversified from their traditional draught. Back in 2015 they launched Hop House 13 as part of the Brewers project.
They also have the likes of Guinness Rye Pale Ale, West Indies Porter and Dublin Porter as alternatives to the standard draught.
