Alex Scott MBE has been announced as the latest UK brand ambassador for Garnier.
The presenter and former footballer will represent the beauty brand alongside longstanding ambassadors Davina McCall and Holly Willoughby.
“I’m excited to join the brilliant Garnier team and Davina and Holly as a Garnier brand ambassador,” said Scott, 38, who spent most of her footballing career at Arsenal and made 140 appearances for England.
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“I can’t wait to partner with a brand that truly shares my values as well as delivering great products.”
The partnership will focus on the skincare and hair brand’s product innovations and sustainability commitments.
“I’ve been a big fan of Garnier’s for many years,” continued Scott, who is a pundit for the BBC and Sky Sports as well as a Sky Ocean Rescue ambassador.
“Not just because the formulas are effective with real science behind them, but also because of the brand’s commitment to the environment, tackling issues such as sustainability, working with NGOs to help tackle plastic waste and being a brand approved by Cruelty Free International.”
Garnier brand president Adrien Koskas commented: “Garnier is a brand committed to Greener Beauty for all of us, developing effective products for everyone, with a reduced impact on the planet.”
He described Scott as “a passionate believer of inclusivity and someone who acts on behalf of the planet”.
London-born Scott is an advocate for better inclusivity in women’s football and has spoken out about her own experiences in the game.
“In 2002, we had hand-me-down football kits from the men’s first team. And it looked like I was like wearing a parachute. Even having women with their own customised fitted kits is a step,” she told the PA news agency.
The broadcaster has been a brand ambassador for toymaker LEGO, fashion label Reiss and jewellery brand Pandora.
Awarded an MBE for services to football in 2017, last year Scott published her memoir How (Not) To Be Strong, which became a Sunday Times bestseller.
