The service dubbed "Delivery Macho", was established by 41-year-old Imazushi chef Masanori Sugiura who is also a competition bodybuilder.
Sugiura has recruited his friends who worked at fitness gyms to work as sushi delivery staff, as they were out of work during the pandemic.
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The only condition is that customers need to order a minimum of 7000 yen (€56) to get a taste of the delivery macho.
The promotion has been a sensation on Twitter, and Sugiura receives up to 10 orders a day with monthly earnings from the service of about 1.5 million yen.
