Aiming to revive its tourism industry and get ahead of rival destinations, Malta plans to offer foreign visitors a handout of up to €200 each if they stay at least three days on the Mediterranean island this summer.
Tourism minister Clayton Bartolo announced the scheme on Friday, saying that with most Covid restrictions expected to be lifted by June 1st, tourists booking summer holidays directly through local hotels would receive the handout.
World Travel and Tourism Council data show the tourist industry directly and indirectly accounts for more than 27 per cent of Malta's economy, but the sector has been hammered by the Covid-19 pandemic.
The country attracted more than 2.7 million foreign visitors in 2019 but figures have fallen by more than 80 per cent since the virus was detected in March 2020.
Bartolo said tourists booking accommodation at a five-star hotel will get €100 from Malta's Tourism Authority, which will be matched by the hotel for a total of €200.
In a similar arrangement, those opting for a four-star hotel will receive a total of €150 and those booking a three-star hotel will receive €100.
The grant grows by 10 per cent when bookings are made with hotels on the smaller Maltese island of Gozo, 3km north of the mainland.
'Competitive position'
“The scheme is aimed at putting Malta's hotels in a very competitive position as international tourism restarts,” Bartolo said.
It is expected to benefit some 35,000 visitors.
Malta has the highest virus vaccination rate in the European Union, having given at least one dose to 42 per cent of adults.
It has seen a sharp drop in new Covid-19 cases, with the positivity rate – the percentage of tests that show a positive result – down to 2.6 per cent, and the government has been urging the EU to introduce vaccine passports to facilitate travel.
Bartolo said he was also having talks to encourage travel between Malta and Britain, whose inhabitants account for a third of tourists in the former British colony.
