Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant.
In a video posted on Thursday to Instagram and TikTok, she said she “was waiting for the brand to reach out to me – but they never did”.
She said she should have spoken out sooner but was afraid and hoped things would get better — but they did not.
“For months now, I’ve been scared to leave my house,” Mulvaney said.
“I have been ridiculed in public. I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.”
A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video on April 1 as part of a promotional contest for the beer brand.
She showed off a can emblazoned with her face that Bud Light sent to her — one of many corporate freebies she gets and shares with her millions of followers.
Conservative figures and others called for a boycott of Bud Light, while Mulvaney’s supporters criticised the beer firm for not doing enough to support her.
In the weeks and months that followed, two marketing executives at parent company Anheuser-Busch InBev took a leave of absence, Bud Light lost its decades-long position as America’s best-selling beer and the Human Rights Campaign, the country’s largest advocacy group for LGBTQ+ rights, suspended its benchmark equality and inclusion rating for the brewing giant.
“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all — because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said without naming Bud Light.
Belgium-based ABInBev did not immediately respond to emails seeking comment on Friday.
In an April 14 statement, Anheuser-Busch CEO Brendan Whitworth said the company “never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer”.
Other companies, including Target and Starbucks, have recently come under fire for their efforts to appeal to the LGBTQ+ community, especially during June’s Pride celebrations, only to face more outcry when they tried to backpedal.
The clashes come amid a furious and fast-spreading debate over the rights of transgender people.
At least 17 US states have enacted laws restricting or banning gender-affirming care for minors, most since the start of this year.
