OpenAI is testing a ChatGPT-powered search engine that could put the artificial intelligence company in direct competition with search giant Google and affect the flow of internet traffic seeking news and other timely information.
San Francisco-based OpenAI said it is releasing a preview of the SearchGPT feature to get feedback from a small group of users and publishers.
Google upended its search engine in May with AI-generated written summaries now frequently appearing at the top of search results.
We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources.
We’re launching with a small group of users for feedback and plan to integrate the experience into ChatGPT. https://t.co/dRRnxXVlGh pic.twitter.com/iQpADXmllH— OpenAI (@OpenAI) July 25, 2024
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The summaries aim to quickly answer a user’s search query so that they do not necessarily need to click a link and visit another website for more information.
Google’s makeover came after a year of testing with a small group of users, but still resulted in errors showing the risks of ceding the search for information to AI chatbots.
OpenAI’s close business partner, Microsoft, is also testing AI summaries on its Bing search engine.
