Manchester City sold 1,000 replica home shirts within 60 hours of them going on sale following their new kit launch at the weekend.
In an admirable display of loyalty given the Blues’ current strife, City reported a 300% increase on sales during a similar period 12 months ago.
In addition, the club have also confirmed in excess of 31,500 season tickets have been sold for next season, even though Kevin Keegan’s side could yet find themselves in the Nationwide League.
City were booed off at Eastlands on Saturday following the 3-1 home defeat to Southampton and supporters have bombarded local media with their complaints about the team’s recent performances.
The Blues head into Saturday’s crucial Premiership encounter with Leicester having recorded just two wins in their last 23 league games.
Defeat at the Walkers Stadium, coupled with a Leeds win over Portsmouth on Sunday, would plunge City into the bottom three with just three games of the campaign remaining.
Even though the club are almost £60m (€90m) in debt, City officials have attempted to play down the financial devastation relegation would reap.
If the Blues did fail to win their survival fight, the summer departures of stars like Nicolas Anelka and Shaun Wright-Phillips would appear inevitable.